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Mon November 17, 2003 08:17 AM ET
By Keith Girard, Billboard Editor in Chief
NEW YORK (Billboard) - When the Recording Industry Assn. of America launched the first wave of lawsuits against illegal downloaders, it indirectly raised an important question: Where were the parents?
It quickly became apparent that in many cases, they were nowhere to be found. It seems as though computers had become to the 21st century what TVs were to the 1950s -- high-tech babysitters.
You know the old adage, out of sight out of mind? Well, many parents seemed to take the attitude, "If it keeps the kids out of my hair, all the better." As long as they were glued to the video display screens in their room, what possible trouble could they get into, right? As it turns out, they could get into quite a bit.
The RIAA legal campaign revealed a serious disconnect between kids and their parents. There's not much new about that. The generation gap is probably as old as civilisation itself. But the lawsuits served as a dramatic wakeup call.
The Internet is a wonderful thing, but it's also a lot like the Wild West. We're still on the frontier of the Information Age, and it's pretty much a place where anything goes.
In its effort to rouse concern about illegal music downloading, the record industry discovered that kids were exposed to a lot more potentially damaging material -- such as child pornography.
The good news is that in the wake of the RIAA's campaign, at least some parents are taking more responsibility for what their children do on the Internet.
In August, as many as 1.4 million families in the U.S. deleted all of their digital music files, according to research firm NPD Group. What's more, the company attributed much of the trend to the RIAA's lawsuits.
It also claimed that the number of households downloading peer-to-peer file-sharing software had declined by 11% from August to September.
Now for the bad news. It appears that illegal file swappers are heading underground. According to one university professor, trading on open P2P networks may be declining, but private file-sharing systems are on the rise, using everything from specialised software to Microsoft Messenger, which is free.
So while the RIAA may be putting a dent in mass file sharing, it's facing an ever more difficult problem -- and technology won't make things any easier.
For one, the storage capacity on computers is growing. The newest personal computers come with 100-gigabyte hard-drives. But it's possible to get them with up to one terabyte (1,000 gigabytes) of storage. And by 2008, experts say 15-terabyte systems will be common. That's enough to hold every song ever recorded -- about 5 million tracks -- using today's MP3 format.
That means the RIAA had better be ready to carry on its legal war indefinitely. Or how about this: Find a way to harness that technology. You know the old saying: If you can't beat 'em, step in and take away their market.
posted by riaaposterchild