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Should the DMCA Be Used to Fend Off Competition?
For years, Lexmark International, the second-largest U.S. maker of computer printers, thrived on a business model that practically guaranteed that customer satisfaction would decline over time: Sell the hardware cheap, but charge an arm and a leg for the medium that makes the hardware useful. Lexmark, of course, sold its printers cheap and its printer cartridges not so cheap. Customers bought the printers because they were a bargain and they bought the cartridges because they had bought the printer. For Lexmark, life was swell, at least until the Lexington, Ky.-based company discovered that many customers were not buying new cartridges; they were refilling empty cartridges and sticking them back in the machines.
Lexmark’s first defense was technological. The company outfitted its printers and cartridges with microchips that prevented the cartridges from working once their ink had been used. That strategy worked nicely, but only for a while. In the spring of 2002, a company called Static Control Components (S.C.C.) developed a counter-chip, that, when installed in printer cartridges, told the cartridge to disregard the digital lock and get back to work.
Lexmark sued, claiming that S.C.C. had violated the Digital Millennium Copyright Act (DMCA), which makes it illegal to reengineer technology in order to break digital locks that protect intellectual property, and a federal judge in Kentucky ordered S.C.C. to stop selling its “keys” until the case was settled. S.C.C. then filed a request with the U.S. Copyright Office, asking for an exemption that would allow the company to make and sell its chip.
About that time, some legal experts began to fret that the DMCA, which had been pushed through Congress by the entertainment industry and was intended to prevent the theft of music and movies, could be used in some dangerous ways. It could, for example, put the fear of a very expensive lawsuit into young technology companies whose success depended on the compatibility of their products with the products of market leaders. It could, to put it bluntly, squelch competition even before it became competition. And while that would be good for market leaders, it would be bad for technological innovation.
On Tuesday, the dispute between Lexmark and S.C.C. lurched forward, when the Copyright Office declared that S.C.C. did not need an exemption, because the law already allowed for the kind of reverse-engineering that the company had used. That ruling has encouraged the legal counsel at S.C.C., who claims that it provides just the kind of ammo that the company will need to prevail when the case comes to trial. Lexmark, on the other hand, claims the recommendation is largely irrelevant, because the company’s grievance is not about S.C.C.’s reverse-engineering, but about illegal copying of software.
With both sides claiming legal advantage, the battle approaches the courtroom where Lexmark and S.C.C. will fight things out some time this winter. Who should win? Should companies be allowed to use the DMCA to defend technology that locks out competition? Or is that a dangerous legal precedent? Tell us what you think.