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RIAA - missing the boat
Posted by AdvancedJon Newton in on October 9, 2003 at 9:32 AM



Kim Lazarski thinks the RIAA is missing the boat when it comes to survival in the digital age and below are three things she says they should consider to keep themselves afloat:

  • Lower prices (as one label just did, but all the big labels need to follow suit)
  • Prosecute the mass file sharers. Sharing 20,000 high-bit MP3s? You should be sued into oblivion
  • Officially overlook rips @ 64kbps and lower, even if someone is sharing out 20,000 64kbps rips (see below)
    Offer a subscription-based unlimited music download service of unprotected 128Kkbps, 192Kbps, and 320Kbps MP3 files

    She also says: "If they embrace technology, and the Internet in particular, there are tremendous profits to be had by offering unlimited downloads on a subscription basis. I'd subscribe for a year, and the RIAA would gain me as a customer. Right now I am limiting my purchase to a select few artists right now, and since I listen to mainly talk radio, purposely, to avoid being exposed to new releases, it is highly unlikely the RIAA would entice me to buy anything new.

    "If they embrace technology and abandon their current heavy-handed mafioso tactics, I'll subscribe, begin downloading, and both they and I will win. I will be exposed to new releases and enjoy the music, and they will have a happy customer who is subscribing and downloading to her heart's content. All will be happy, and all will be winners. :)"

    The above is just Kim's conclusion and there's a lot more in front of it and if you'd like to check it out, go here.


  • User Comments

    DMemberLXI
    Date: October 9, 2003 @ 9:39 AM
    If only it was that simple. But I like most of her Ideas. Nice job Kim :) (Smile)
    DMember1953GM
    Date: October 9, 2003 @ 9:44 AM
    The RIAA likes being mafioso! Every time they get someone to settle I'm sure they are smiling among themselves.
    Otherindependentm...
    Date: October 9, 2003 @ 9:49 AM
    music on the internet are just ads. I don't care if it is a full uncompressed digital copy... IT IS JUST FREE ADVERTISEMENT FOR THE BAND/ARTIST!

    Fans will still buy the album if they like the music... probably more so when good sounding ads are available (unless boycotting the RIAA)

    Does anyone remember how radio music distribution works? Songs that are HEARD MORE are BOUGHT MORE!

    nuff said

    Shmoo, of Electric Gypsy
    http://electricgypsy.iuma.com
    (come hear our free ads and get a free CD too!)
    Advancedraoulduke1
    Date: October 9, 2003 @ 10:08 AM
    No-one should be prosecuted regardless of the quality of the file. The very idea that a sound recording can be copyrighted in the first place is some weak ass sh_t.

    Its time has come and gone. There is very little value added by distribution. Some, but not much. Maybr a nickel to a quater a song.

    High bit mp3s should be offered by the majors, with no restrictions, If that were to happen it would be easier than using peer to peer. and the issue would be moot.
    DMemberscayf
    Date: October 9, 2003 @ 10:31 AM
    I can see someone being prosecuted for actual piracy (making bucks at it...not just sharing some tunes). And the quality of the file shouldn't even be an issue. But suing kids and grandparents? Hell, no. I would subscribe for a decent price, and if I could listen to what I got on MY terms (how I wanted, where I wanted, for as long as I wanted) and the ability to burn my own compilations. Until then, the RIAA can KMA.

    http://www.geocities.com/mr_scayf/ ...
    DMemberZeonMusic
    Date: October 9, 2003 @ 11:15 AM
    I agree with raoul. No prosecution period and 10¢ a song max. I also agree with scayf, unless we start making money off p2p it's not stealing. And we should be allowed to do as we please with the music we d/l.

    Zeon
    "Live Free or Die!!"
    DMemberbauhaus
    Date: October 9, 2003 @ 12:30 PM
    Fans may buy the music, but to be honest I`m not that sure that would continue

    I have a huge (1000+) CD collection, been into MP3`s for years and I used to continue buying CD's of bands I love.

    At the end of the day, all your paying for is packaging, which soon loses its allure. I no longer buy CD`s, not only does the novelty of the packaging wear off, the music is simply not portable enough, I have 4 MP3 players, inclduing one in my car, cannot be bothered converting CD`s any more.

    Now seeing the band, I happily pay for that, buying the odd T-shirt!! Bring it on, still plenty of ways of getting my musical-money off me, but I ain`t paying for a slice of none portable plastic.

    Anyone wanna buy 1000+ CD`s?!?!

    Cheers
    IntermediateINeedAlover
    Date: October 9, 2003 @ 1:37 PM
    I too have 1000+ CD's. The only reason I stopped buying them is because I refuse to support organizations that sue 12-year old girls. The sound quality on CD far exceeds any MP3 file (no matter what, it has to since the music on CD has all the information and an MP3 is lossy at ANY bitrate). The packaging is worthwhile too. Not worth the current asking prices, but worthwhile to fans of an artist.

    Kim's idea is ok, but if she wants real results she needs to change two things.
    1) She has to stop buying CD's COMPLETELY. Boycott means boycott, no exceptions.
    2) She has to understand that MP3 files ARE ADS! There is no reason ANYONE should be sued for downloading music, especially if it is done so at bitrates of 128 or lower.

    People will buy music when they get a fair product for the price. When the list price of a music CD at 18.98 exceeds many DVD list prices, obviously something is wrong. And anyone that thinks a downloaded file is worth a buck is sadly mistaken.

    My guess is some people may never buy an RIAA CD again! And, quite frankly, I don't blame anyone that thinks that way.
    Intermediatewet1
    Date: October 10, 2003 @ 2:41 AM
    A very nice post that tells it the way it is. Well done, INeedAlover...
    DMemberJohnCarlton02
    Date: October 10, 2003 @ 8:23 AM
    Kim's ideas are simple, but pretty good. If there were a legal service offering very high bitrate MP3s sans DRM, I'd be the first one to pony up (and the more the service moves to unlimited downloads, the more my price tolerance will move...)

    Until then, no CDs or DVDs from the RIAA member companies. Too bad. The holiday season is creeping up, guess some other industry will be the receipient of my hard-earned $$$.
    DMemberTheFirstNutZo
    Date: October 11, 2003 @ 1:48 AM
    bauhaus - I give you five dollah for 'em all :) (Smile) I'd even be willing to pay for all of the shipping on them ADDITIONALLY so you won't have to pay out of my CASH lump sum payment for them.

    Kim has some interesting points, but I too feel that its not really going far enough. There are more principles here (at least for me) than the price tag and who they sue based on bitrates. It's about a company that got so big that it forgot what its customers want. My dad runs a tree-care business, and its very simple. If his employees do a good job, he generally gains a repeat customer, who may in turn recommend him along to neighbors, friends, and family. If his company does a bad job, he will lose a prospective customer, and more likely than not, a lot of other potential customers who are told by the disgruntled customer that the company does bad work. Fortunately for my dad, they do good work so generally keep customers, and the customers are generally happy.

    The Recording Industry Association of America has a different theory, and it is this:

    1. We know what is best for the consumer, because it reflects the highest income for us.

    2. We also know that what worked last year WILL work this year, because it worked last year.

    3. Change is something that does not come, we are in the era of "f*ck the customers" and we're d*mn well going to stay in it.

    I'm sure there are more those are the main ones that come to mind. I'll be completely honest and say that I am willing to buy music from any of the major five record labels, without a doubt. Here is my clause before I will ever do that though: Abolishment of the RIAA.

    The idea is that we have competition amoingst labels, which does not seem to really be happening much since they all seem to speak as one by way of the RIAA. This may be alright to some, but to me, it feels WAY too much like a trust. (A trust was something that was thought up in the 1860s and 70s, as a way for the Robber Barons to control companies. Often times, five or six men would own about 30 competing companies, and as they were not allowed to have a monopoly, they did not merge the companies. INSTEAD, they took all of the stock from each of the companies, and gave them all to a board of trustees, who then voted on the operation of the collection companies. SO, basically, it was 30 companies with 8-10 board members at the head of them, which was legal for a few years but then the govt decided that was illegal so we established anti-trust laws.)

    My dads tree care business is one of maybe 6 MAJOR tree care companies in the main city of its operation, and it (obviously) has to compete with the other companies in both PRICE AND QUALITY. Consumers want the BEST for the LOWEST price, and it isn't the consumers mind to change their mind, its the companies job to show the consumer that they ARE a good deal.... an important part of this is to bear in mind that when a customer says NO, that means that its time to rethink the plan, not say YES and start arguing with the customer as to whether he is willing to pay for it. Thats what the phone solicitors we cuss out and hang up on every night do, and as a result we hate them pretty thoroughly and have actually passed legislation to ERADICATE them. When a BMG representative comes to my door with a CD and we haggle over a price, thats when I'm going to buy their CD. When they cater to MY needs. Its not my job to respect them, its their job to earn my respect.
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