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In
Starving Artist, students pretend to be musicians whose work is downloaded free from the Internet. Then there's
Surfing for Trouble, a crossword puzzle.
Both games are aimed at kids and the even-younger generations. You know - the ones the RIAA/MPAA bogey men terrorize. And guess where they came from? You got it - the MPAA (Motion Picture Association of America) headed up by the aged Jack Valenti.
Valenti is the movie-makers' main weapon in their Jihad against the Dreadful File Sharers whom, Valenti and his friend Cary Sherman over at the RIAA
STILL keep telling everyone who'll listen - which equals most of the traditional media - are committing crimes in the act of file sharing.
Hey Jack and Cary-Sue:
FILE SHARING IN AND OF ITSELF IS NEITHER WICKED NOR ILLEGAL. THE DIFFICULTY LIES WITH THE SOME OF THE FILES. AND IF YOU HAD YOUR ACT TOGETHER, THERE WOULDN'T BE A PROBLEM THERE EITHER !!! Verstehen Sie?
But it's hopeless. That's not the only thing 'Hollywood' (to use the collective term) doesn't get.
For example, who runs Hollywood? The suits? Not. The people who keep the wheels a-turning aren't Laughing Jack and Cary-Sue and their cronies, all of whom are dragging down
enormous salaries. Nor are they the stage hands, key-grips, special effects folks, the fingle-wopper dingle-dong handlers, or any of the other people in production support roles whom Valenti keeps singling out as the
real victims of file sharing (
Jack - on file sharing, see above.)
Hollywood runs on the blood, sweat and tears of the accountants, the secretaries, the admin guys, the girls over in the word processing pool, the sweeper-uppers and floor polishers, and all the other skilled employees and just-plain-people who do the real day-to-day work of keeping the streets paved with Goldwyn,
et al.
Then you have the sysops, the coders, the special effects progammers, the hardware box-builders, system networkers, data security ops, dbase managers, the web resource folks and all the others who keep the computers cranking out movies and money.
But the former don't count and the latter are all nerds? Fire the former if they get uppity and feed the nerds coke and crisps and forget 'em.
Wrong. Very wrong.
Because you don't have to be a suit or a PR lady or a critic to qualify as an insider.
AT&T researcher Lorrie Cranor was getting close in her
Analysis of Security Vulnerabilities in the Movie Production and Distribution Process which suggests areas Hollywood should start thinking seriously about.
But the insiders she discusses aren't the Insiders with Clout.
To digress a little, who do Jack and the RIAA's Cary-Sue think they're chasing when they're after The File Sharers? To give you a hint:
"This summer, night-vision goggles became a familiar fashion accessory for security guards at movie premieres as they searched for people in the audience carrying banned video recorders. The industry's trade association began a nationwide piracy awareness campaign in movie theaters and on television. Studios are aggressively putting electronic watermarks on movie prints so they can determine who is abetting the file sharing. And some movie executives are considering whether to send out early DVD's to Academy Award voters, fearing the films will be distributed online."
This comes in Laura Holson's
New York Times story,
Studios Moving to Block Piracy of Films Online in which
Starving Artist and
Surfing for Troubleappear.
Also, "There is no issue in my life I take as seriously as this," Holson quotes Peter Chernin, president and ceo of the News Corporation, which owns 20th Century Fox, as saying. "This is going to be with us for the rest of our careers. But if we remain focused on it, maybe it won't kill us and we won't have to panic."
Not panic?
PANIC !!!!
The natives are restless
This well-used Hollywood cliche used to appear when The Hero suddenly notices all those people he's been taking for granted for all those years are unhappy - VERY unhappy - and there's trouble brewing. But he doesn't know when or where and by the time he figures it out, it's too late.
Usually, the sub-script is: if his head hadn't been so far up his anal orifice, he'd have seen it coming.
So, Hollywood (including employees Valenti and Sherman, not to speak of the Invisible Man, Mitch Bainwol), the Natives - the people you take for granted to do the work that keeps the bucks piling up - are Restless.
The guy who keeps your accounting software updated
knows a glitch here and a glitch there will jam you up. But he's honest and, let's say it, a decent person and the same applies to the husband-and-wife-and-son-and-daughter team who clean up all the cigar butts and money-wrappers.
And although the PR lady was mentioned up there with the people who're normally perceived as being
insider insiders, she and a lot of people like here are actually fringe natives, so to speak. They're in the so-called creative loop and they see what's going on up-close and personal. When they've had enough ...
So, Hollywood, better start looking over your shoulder. And the next time something technical goes awry or a balance sheet doesn't balance - or there's a nasty spot of grease in the middle of your shiny office desk - ask yourself why that may be?
Hopefully you'll think about it and eventually figure it out.
And there is an answer.
Talk to the people. Ask for their ideas and when they make suggestions, pay attention. Because they're the Insiders with Clout.
They're not your enemies, they're your future, and if you don't acknowledge that, and very soon indeed, you won't be up Excreta Creek: you're there already. What'll happen is: you'll drown in it.
Jon Newton