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Rhapsody, RealNetworks' version of
Listen.com, thinks it's hit the make-a-killing-with-online-music mark with a way to get people to spend money on its downloads.
For $10 a month, subscribers can tap its "hybrid caching/ streaming system across an army of Intel/Linux-based applications and streaming servers, which has improved music quality and minimized delays," says
PC Magazine's Brad Grimes
here.
"The first time you play a song, Rhapsody breaks it into two pieces, encrypts the pieces, and sends the larger part — about 99 percent of the file — to a cache on your PC's hard drive," says Grimes. "When you play the song, the remaining part is streamed to your PC, where it reunites with the rest of the file and begins playing. (Rhapsody can cache up to 1GB of data.)
"After the song plays, the 1 percent of the file is deleted, rendering the file unusable. When you want to listen to the song again, all you need is the missing 1 percent. Click on the Play button and the song starts playing again almost instantaneously. You can possess the entire file after paying to burn it."
Of course, this is all for the benefit of music fans, but as an incidental bonus, guess what? "Rhapsody is good for music companies, too, meaning that happy record execs are likely to make more songs available through the service," Grimes goes on.
"Because the songs are broken up and encrypted, they're very secure; the two pieces are useless by themselves. The larger pieces are merged into one huge cache so individual song data can't be identified.
"Finally, record companies, performers, and songwriters all get their pieces of the pie. Once a month, the record companies receive huge database files or XML feeds detailing every one of their tracks played or burned in the preceding month."
Hey! Great! I'll grab my credit card, rush over to the site and ...
... but wait a minute! When the record firms get all "huge database files or XML feeds detailing every one of their tracks played or burned," what details are in the 'detailing'?
And if "After the song plays, the 1 percent of the file is deleted," does the 1% automatically explode with no outside assistance?
Only The Shadow knows ....