Key Questions in Crackdown On File Sharing by Music Firms
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By CARL BIALIK
THE WALL STREET JOURNAL ONLINE
The record industry has declared war on the biggest unauthorized swappers of
online music, dramatically stepping up its campaign to stamp out pirated
tunes. If you're one of the millions of people trading online, should you be
worried?
In the latest twist in the long-running battle over online music swapping,
the Recording Industry Association of America has turned from targeting the
companies that run the file-sharing networks, also known as peer-to-peer
services, to the individuals trading files. The music industry's trade
organization says users of P2P services, in which people trade computer
files over the Internet, have collectively conducted intellectual piracy on
a massive scale -- tens of millions of Americans swap music files regularly
-- and devastated its member companies' bottom lines. In an effort to stem
the rising tide of file-sharing, the RIAA announced Wednesday it would begin
gathering information that it expected would lead to a wave of hundreds of
lawsuits against individuals in the next few months, with more to follow.
(See related article.) Here are answers to some important questions about
the campaign.
How do record companies catch people?
They can join and snoop the popular file-sharing networks, or pay outside
technology companies to do so. Software developers can write programs that
can automatically scope out which file-sharers have the most available
copyright-infringing files, by scanning file names. Then investigators will
download files of music copyrighted by RIAA's member companies from those
file-sharers, recording the time and date. By doing so, they connect
directly with the other person's computer, and can get that computer's
unique Internet Protocol address and the name of the Internet service
provider from the file-sharing networks using readily available software.
"It's extremely easy," says Randy Saaf, president of closely held
MediaDefender (www.mediadefender.com), Los Angeles, which gathers evidence
of piracy for record labels. Then investigators can subpoena the ISPs to
connect the IP addresses to the names of the people who pay the bill for
Internet access. But they might not be the ones doing the file-sharing, so
follow-up investigation will be needed.
How do they forge a case against the people they catch?
Electronic evidence will suffice, the RIAA says. The record labels will show
evidence that the file was downloaded and what was the IP address of the
uploading computer. The RIAA (www.riaa.com), which is funded by fees from
member record companies, isn't disclosing the campaign's legal costs. All
ISPs are expected to cooperate and turn over the names of the owners of
accounts used by suspected file-sharers, after Verizon Communications Inc.
in January lost a challenge of such subpoenas for information about its
Internet subscribers. Verizon is appealing. The RIAA says most ISPs, issued
under the 1998 Digital Millennium Copyright Act, already cooperated with
such subpoenas before the Verizon ruling. The RIAA says it generally won't
need to seize the suspected pirates' computer to gather the necessary
evidence, meaning no need for an additional subpoena. (See the RIAA's
answers to frequently asked questions about gathering evidence against
file-swapping.)
What's illegal? What are the laws preventing file sharing of copyrighted
materials?
It is illegal to share a copyrighted music file, under federal copyright
law. (See the text of the law at this Library of Congress Web site.) The
music industry is targeting only uploaders in this action, not people who
download music; most observers think that's the case in part because
uploading is much easier to investigate.
What are your chances of getting caught, and what will get you caught? If
you're caught, what will happen to you -- fines, jail time?
The odds are slim. On any given day, millions of people upload files; the
RIAA says it will initiate hundreds of lawsuits starting in August, with
more to follow. And if the RIAA's announcement scared you straight, you
won't be sued; the RIAA began collecting evidence on Thursday, a day after
announcing the action. "If nothing else, it was a last opportunity for
people to stop," says Matt Oppenheim, the trade group's senior vice
president for business and legal affairs. If you're swapping from overseas,
you're unaffected by U.S. copyright law, and the RIAA says it has no plans
to pursue online pirates in other countries under different copyright codes.
"The efforts on the international side are focused on education," Mr.
Oppenheim says.
Also, your risk is lower if you are sharing only a couple of files, and zero
if you're the kind of music swapper who only downloads, not uploads --
"people who are just takers but not givers," says Raymond James analyst Phil
Leigh.
Yet the record labels' methodology could theoretically snare unsophisticated
file sharers. For instance, people who sign up for the P2P networks and have
lots of music files on their computer but no intention of sharing them could
be caught if they didn't think to change the settings when registering --
the default is to turn sharing on, and if you don't change that, other users
can download even when you're not actively using the program. (Pleading
ignorance probably isn't a valid legal defense; the RIAA says it will
address such instances on a case-by-case basis.) Also, more technologically
adept file-sharers could either mask their IP addresses -- though "only your
top 0.001% maybe could do it," according to MediaDefender's Randy Saaf -- or
switch to one of the fast-growing alternative services that are tougher for
investigators to crack.
If you're caught and sued, you'd face legal penalties of between $750 to
$150,000 per song downloaded, but most analysts expect the RIAA to settle
with most defendants for much less. Four university students who were sued
in April by recording companies for running file-sharing services agreed to
each pay between $12,000 and $17,500. You won't get jail time unless the
government separately decides to prosecute, which most observers say is
unlikely.
Why are the music companies going after individuals instead of file-sharing
companies/platforms/services?
Two legal decisions paved the way for that. The first was the ruling that
Verizon had to identify its users who were swapping files. The second came
in April, when a federal court in Los Angeles ruled that Grokster Ltd. and
StreamCast Networks Inc. weren't violating copyright laws by distributing
P2P software. The RIAA, which is appealing the ruling, says it is continuing
to go after the file-sharing companies, but that individual file-sharers had
received ample warning that their own actions are illegal. "There is no
excuse for doing it anymore," says the RIAA's Mr. Oppenheim. "It is time for
people to stop."
By targeting individuals, the labels hope to scare file sharers away from
copyright infringement. "They are trying to find someone to make an example
of, in the hope that they will scare off a lot of other people," says Jack
Balkin, director of the Information Society Project at Yale Law School
(islandia.law.yale.edu/isp) in New Haven, Conn.
The evolution of file-sharing networks also helped make such actions
inevitable. Today's networks differ from Napster in that directories of
music files available for "sharing" are housed on users' computers rather
than on a central computer. As a result, when Napster was shut down, the
network was effectively shut down as well. The P2P networks have no such
centrally located directories to target. That makes such networks'
individual users the logical targets of accusations that copyrights are
being infringed.
Have people stopped file-sharing, so far?
The networks didn't see a dramatic fall-off in usage in the days immediately
after the RIAA's announcement: Kazaa, the popular file-sharing service
distributed by Sharman Networks Ltd., saw only typical fluctuations in
usage, according to a spokesman for Australia-based Sharman. And Grokster,
which operates from the island of Nevis in the West Indies, saw a 10% rise
in usage, according to Wayne Rosso, president of the company, who attributed
it to nonusers learning about the service from press coverage of the record
labels' announcement.
Previous RIAA announcements about antipiracy efforts have led to similar
upticks in file-sharing, says Eric Garland, chief executive of BigChampagne
LLC (www.bigchampagne.com), a closely held company based in Beverly Hills,
Calif., that monitors file-sharing for some record labels.
In the short term, most users are adopting a wait-and-see approach, figures
Jorge Gonzalez, co-founder of Zeropaid.com (www.zeropaid.com), a
file-sharing portal. "The vast majority are trying to establish what really
is happening," he said.
"We don't expect miracles overnight," says an RIAA spokeswoman. "This is a
long-term strategy."
What does this crackdown mean, in the long term, for file-sharing services?
How are file-sharing companies/users reacting to this campaign?
Expect a high-tech arms race between record companies and file swappers.
Already, many former users of the P2P services have switched to fledging
alternatives that allow for more privacy. Some are invitation-only, to keep
out investigators -- but these have the downside of a limited selection of
music. Others let people share files without connecting directly, which
makes it more difficult to detect the users' IP address. And some break down
files among dozens of computers, so no one computer is supplying copyrighted
files. The legality of that practice is unclear, as it hasn't been tested
yet in court.
If the file-sharing networks see a big drop in traffic, they could adopt
some of these technologies. Sharman, Kazaa's parent, declined to comment.
"The next wave of P2P technology is this masking of identities," says Mr.
Gonzalez of Zeropaid.
In addition to the high-tech arms race, some file swappers may turn to an
older technology: CD burning. "The most obvious alternative for the kids
will be the CD burner and the 'sneaker net,' " or physically handing out
copies of CDs, says Mr. Leigh, the Raymond James analyst. There were about
67 million PC burners in the U.S. last year, according to research firm IDC,
which expects 96 million by the end of this year. And sales of recordable
CDs more than doubled to 36 million in 2002, according to the Consumer
Electronics Association.
What does this mean for legal music services?
Probably a boost in subscribers. "If people really love to have music
online, and don't want to take the risk of file-sharing, they're going to
turn to the legal music services," says Lee Black, senior analyst with
Jupiter Research. "It is certainly a positive step for us," says a
spokeswoman for RealNetworks Inc., which runs subscription music service
RealOne Rhapsody.
But Windows users leaving the P2P networks may not like what they find on
the paid side of the fence. "What's missing in the Windows world is the
ability to copy without limit for personal use," says Mr. Leigh, the Raymond
James analyst. Apple Computer Inc.'s iTunes Music Store has that feature,
but it is only available for Mac users. Apple plans to introduce a Windows
version by the end of the year, and a number of competitors plan similar
offerings.
Write to Carl Bialik at carl.bialik@wsj.com
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