To date, dynamic pricing has primarily been a factor only in the independent music arena. Major labels such as Sony already offer records by up-and-coming artists at reduced prices in an effort to break them commercially, and could easily extend that strategy to include Amie Street�s model, in which songs rise in price from free up to 98 cents based on their popularity. Independent artists, niche labels and distributors such as The Orchard Enterprises and Iris have already accepted the model somewhat, and Sony-owned indie-label distributor RED began providing music to Amie Street a month ago. Amie Street says it wants to act as �a filter for underexposed music,� and draws on Web community features to highlight artists growing in popularity.

Sony-owned indie-label distributor

If "giant shrimp" is an oxymoron, then this is like, uh, an elephantymoron.1