Source

A British indie band is giving away its new album for free online in a bid to create a fanbase that could make it easier to make money in the future.

The Crimea is believed to be one the first established pop acts to offer a whole album for free, the latest example of how the Internet is changing the way pop music is distributed.

It also raises fresh questions for record labels, which are struggling to offset the steady decline in CD sales despite turning increasingly to the Internet for revenue.

"There are unsigned bands who give stuff away, but in terms of a band as big as this, to my knowledge it has never happened before," said Stephen Taverner, The Crimea's manager.

"This is in order to reach a wider audience. They are hoping that because it's free it will open the band to a wider audience and make more money from live income.

"The other thing that's important is that all of this is irrelevant if the music isn't any good."

The quintet, currently on a tour of China at the government's invitation, announced the offer for Secrets Of The Witching Hour on its website (www.thecrimea.net). It can be downloaded now.

Some of its members have experienced rejection by record labels before, most recently when Warner Music Group dropped them last year.

"We were signed to the American [Warner] company and not the UK company and it was a classic thing of not selling enough records in America," said Taverner.

But he added that The Crimea's move to give away their album did not mean they were burning bridges with the industry.

Taverner argued that there needed to be greater equality between artists and labels, and that by creating a sizeable fan base online, bands could improve the terms of record contracts.

The four major record labels - EMI, Universal Music Group, Sony BMG Music Entertainment and Warner Music Group - have long fought to battle illegal music downloads and make a profit from legal digital sales, but are finding the going tough.

Last year saw global digital music sales almost double to around $US2 billion but the overall music market continued to shrink, by an estimated three percent.

Sunday's British pop chart was a reminder of how powerful the web can be in promoting acts. The Arctic Monkeys stormed to the top of the album rankings with Favourite Worst Nightmare, selling an estimated 250,000 copies in the first week.

Although the Sheffield group is now signed to independent label Domino, it first rose to prominence through fans swapping early demos online and went on to have the fastest-selling British debut album ever in 2006.

More established acts have also turned to new technology to market their music.

Robbie Williams and Madonna both used mobile phones for recent record releases, and U2 tapped the iPod boom to promote its hit album How to Dismantle an Atomic Bomb.

Elton John announced last month he would make his entire catalogue available for digital download for the first time.

And the recent settlement of legal disputes involving the Beatles' Apple Corps have raised expectations that the Fab Four's music will finally be available to download online.

Reuters

Crimea is an indie band at the moment.

(???)

They appear to have been signed for a while to Warner according to the article.

To obtain a headline, they are using what little "fame/cred" they gained from having been "signed" once upon a-while.

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I still don't understand why THIS story is being reported by Reuters, AP, etc. etc. I have NEVER HEARD of Crimea. (And ALL the big name news organizations are echoing this "story".)

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Oh, believe it. I actually'd LIKE the fact that a story about a band allowing unfettered downloads gets prominent reporting.

...but, I smell a stink this time.

To me, sounds as if they have a well-connected PR/Business Mangager working the phones.

(Hey, are they any good?)

"The other thing that's important is that all of this is irrelevant if the music isn't any good."


I guess the whole 'Yankee Hotel Foxtrot' story w/ Wilco has now become some sort of playbook that dropped acts have come to embrace. At least that is the angle I see here.

Sounds like another 'Arctic Monkeys'
pseudo indie bullshit thing to me.

Agrees with "hate9wicket"

Hey, I'm willing to give them a listen. If I don't like their music, nothing lost, if I do, I have a few extra dollars to throw their way, provided that they aren't on an RIAA label...

sounds like a stink to me too inde.

I gave their album a listen and disposed of it. I didn't care for the vocals at all. Their sound isn't unique - it sounds like a plethora of other garage bands. The audio was a bit tinny at 128kbps. On a scale of 1 to 10 I'd rate it a 4.

Same.

Formulaic, inoffensive, passion-free.
Some of the vocals sound like a
weird combination of Bono/White Stripes,
and I don't mean that in a good way.

Sounds like a great example of record
label training.

3 of 10

I smell a rat.

Crimea = Arctic Monkeys pt. II
What kind of a name is Crimea anyway?