Here's something that could go along with
the above article:
Bill Gates On The Future Of DRM
Michael Arrington
Microsoft convened a small group of bloggers
today at their Redmond headquarters to
discuss the upcoming Mix Conference in Las
Vegas. Highlights of the day included:
* The receipt of a Zune as a gift (the
third I’ve received from Microsoft - I now
have all three colors)
* Seeing the look on Gates’ face when he
walked into the room and every single one of
us had a Mac open on the desk in front of us
- Niall Kennedy had also set up a makeshift
wifi network using an Airport
* An hour-long anything goes Q&A session
with Gates
One of the questions that I asked was his
opinion on the long term viability of DRM. I
don’t hide the fact that I think DRM isn’t
workable, and actively support DRM-free
music alternatives such as eMusic and Amie
Street. The rise of illegal or quasi-legal
options like AllofMP3 and BitTorrent ensure
that users have plenty of options when it
comes to DRM-free digital music.
Gates didn’t get into what could replace
DRM, but he did give some reasonably candid
insights suggesting that he thinks DRM is as
lame as the rest of us.
Gates said that no one is satisfied with the
current state of DRM, which “causes too much
pain for legitmate buyers” while trying to
distinguish between legal and illegal uses.
He says no one has done it right, yet. There
are “huge problems” with DRM, he says, and
“we need more flexible models, such as the
ability to “buy an artist out for life” (not
sure what he means). He also criticized DRM
schemes that try to install intelligence in
each copy so that it is device specific.
His short term advice: “People should just
buy a cd and rip it. You are legal then.”
He ended by saying “DRM is not where it
should be, but you won’t get me to say that
there should be usage models and different
payment models for usage. At the end of the
day, incentive systems do make a difference,
but we don’t have it right with incentives
or interoperability.”
These quotes are rough - I was typing fast
but it was not an exact transcript. Still,
it is interesting insight from a man who is
in a position to shape the future of digital
music models.
There’s lots of good coverage from other
bloggers attending as well. See Steve Rubel,
Molly Holzschlag, Ryan Stewart, Niall
Kennedy and Liz Gannes. Todd Bishop also has
a nice roundup.