They are "over-thinking" it I think,
but leflaw and team, check this:
Internet users judge Web sites in less than a blink
By Kamakshi Tandon
Tue Jan 17, 3:40 PM ET
TORONTO (Reuters) - Internet users can give
Web sites a thumbs up or thumbs down in less
than the blink of an eye, according to a
study by Canadian researchers.
In just a brief one-twentieth of a second --
less than half the time it takes to blink --
people make aesthetic judgments that
influence the rest of their experience with
an Internet site.
The study was published in the latest issue
of the Behavior and Information Technology
journal. The author said the findings had
powerful implications for the field of Web
site design.
"It really is just a physiological
response," Gitte Lindgaard told Reuters on
Tuesday. "So Web designers have to make sure
they're not offending users visually.
"If the first impression is negative, you'll
probably drive people off."
In the study, researchers discovered that
people could rate the visual appeal of sites
after seeing them for just one-twentieth of
a second. These judgments were not random,
the researchers found -- sites that were
flashed up twice were given similar ratings
both times.
They also matched the responses given by
subjects who were shown the sites for longer.
But the results did not show how to win a
positive reaction from users, said
Lindgaard, a psychology professor at
Carleton University in Ottawa. "When we
looked at the Web sites that we tested,
there is really nothing there that tells us
what leads to dislike or to like."
And while further research may offer more
clues, she said the vagaries of personal
taste would always be a limiting factor.
"If design were reducible to a set of
principles, wouldn't we find an awful lot of
similar houses, gardens, cars, rooms?" said
Lindgaard. "You'd have no variety."
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I happen to like the proposed "look" you are
working on so far. (Nevermind my above
comment/fear about working with RIAA
content.) I think you are doing a great
job! (Dmusic always HAS done a great job!)