Link To Full Article


DRM Conflicts Delay Lucrative 144 Million Device Market, Says Strategy Analytics

Strategy Analytics - June 11, 2005

According to the Strategy Analytics, insufficient and incompatible digital rights management (DRM) solutions represent one of the last remaining hurdles facing technology equipment providers racing to cash in on the "connected home". In a connected home, consumers can download and transfer music and video content between their home PC, home theater and portable media devices.


The Strategy Analytics report, "Connected Home Rollouts Await Direction From Content Owners", finds that major content owners such as Disney, Fox and Warner are still not convinced that digital rights management (DRM) solutions are meeting their needs.
The analysts say connected home proponents -- such as Intel, Sony and Philips -- must give high priority to solving DRM interoperability challenges if they are to maximize the revenue potential from this 144 million connected device market opportunity.

"Consumers increasingly want to share media between different digital devices," said David Mercer, Principal Analyst at Strategy Analytics. "But incompatible DRM solutions mean that they cannot know whether a particular piece of music or video content will play on a particular device. While the efforts of organizations like the DLNA and Coral are commendable, the process of establishing widely accepted interoperable and open standards is likely to prove lengthy and arduous. Apple's iTunes/iPod model demonstrates that proprietary and incompatible solutions can be successful, in the short term at least."

According to the report, wider adoption of media-sharing devices will be delayed as long as content owners disagree between themselves on how they wish to benefit from DRM technologies. Technology providers, in turn, cannot develop a horizontal market for connected devices until major content providers have agreed on a common framework of DRM interoperability.

Perhaps we and the manufacturers are looking at DRM all wrong. What if we demand devices that will not accept anything with DRM attached. That we ask for computers and portable media devices that will not accept DRM protected content. If we could demand loud enough and long enough perhaps a company will make such a device and as always other companies will start to comply. Cant you see a future in which you are driving down the road listening to a mixCD and for 3mins 52secs it plays nothing becuase Britney Spears latest monsterpiece full of DRM was playing. Or perhaps it simply chooses to skip over it. DRM = Doesnt Really Matter

"DRM interoperability"
--What in the fuck is that? THERE'S NO SUCH THING, WE ALREADY HAVE INTEROPERABILITY WITH NO DRM YOU IDIOTS.

"In a connected home, consumers can download and transfer music and video content between their home PC, home theater and portable media devices."

WE ALREADY ARE CONNECTED, WE ALREADY DO TRANSFER WHATEVER THE HELL WE WANT DUMBASSES, F.O.A.D.

"Consumers increasingly want to share media between different digital devices,"

-HUH??? Um, DUH --if anyone "wants to" THEY CAN NOW, AND DO. Part of the insidiousness of DRM is that one of its attack strategies is to imply that almost everyone is technologically inept (i.e. doesn't know how to use a computer). So DRM does it "for you" because the content cartel "knows whats best for you"-and hopes you don;t figure out the truth. Perfect example right here: Most DVD's say on them "Interactual Player REQUIRED to play back on a PC" -BULLSHIT LIES BASTARDS--Decrypt, the read with an open source media player with NO Spyware, and with no stealth drivers that DISABLE CD burning on a PC--stop fucking lying to the public, and on that alone, maybe people will have less incentive to "steal (from your point of view) from you".

If you treat consumers like shit, we will treat you like shit, if you steal from people, people will "steal" (from your point of view) from you, it works both ways no matter what you believe, or try to legislate.

Longhorn, the next Policeware Operating System by M$ft, has extensive "built in security" one one front, from the awareness of the over 100 thousand PC's that are "zombies" because people don't know jack shit about taking responsibility for their own computer security, Longhorn does it all for them, at the expense of their freedom of choice, and the end result will be infinitely worse, watch and see.

"Apple's iTunes/iPod model demonstrates that proprietary and incompatible solutions can be successful, in the short term at least."

LOL, lets see Apple's DRM-- cracked--rendered a useless waste of research and development like other DRM schemes. And wtf does the "SHORT TERM" have a fucking thing to do with success? NOTHING.

"Technology providers, in turn, cannot develop a horizontal market for connected devices until major content providers have agreed on a common framework of DRM interoperability."

I'll translat the above: ALL PC, and digital device hardware manufacturers in the U.S. (and some abroad) are now enjoying ZERO INNOVATION indefinitely. WOW, companies CANNOT develop new products without thinking about DRM? GET BENT MPAA, Intel, M$ft, Macrovision, RIAA.

I never thought this shit would actually happen, where the hell is Mark Cuban in all of this? The best chance we had was for Intel to tell M$ft to completely shove their DRM fair use infringing crap DEEPLY INTO THEIR ASS SIDEWAYS.

These organizations/companies are on a warpath to destroy all that we have been able to do freely. The next thing that will happen I bet is they will pressure Cisco to DRM routers, and the DRM will get into the main backbone infrastructure hubs in the U.S. and cripple the Internet for the rest of everyone's life. Then the ISP's will be forced to adopt it, controlling ports, and God knows what else.

In 5 years from now, you will be forced to login to the internet with your ID, guaranteeing that it will be reviewed and analyzed at a later time. Enrcypting communications will flag you as a criminal, and you will be automatically investigated by the FBI (in the same way you automatically get noticed if you deposit $10,000 into your own bank account) for trying to protect your privacy. Some people seriously need to go to hell for thinking this shit up and developing it --don't they realize they are actuially hurting themselves in the process or their family members?

All I can say is, if I ever hear on the news that certain individuals affiliated with this push- wind up in a box, I'm going to laugh, and say to myself "Yup, someone realized that you were such an incredibly dangerous threat to freedom in America they decided that it was worth sacrifice themselves for the betterment of freedom of millions."

BRAVO!

TrueAudio, your "rants" are often better than the articles you respond to. (When you got "good stuff" like this, please feel free to hit the "submit button" more oftenly!)

And I want DRM? lols. Here folks is just what was predicted with the passage of all those anticonsumer, protectionistic laws such as DMCA. The idea that each and every manufacturing company has to look at the product they are making to see if it fits in the mode of the protection. The needs and wants of the customer falls to second place in importance compared to staying within the law while making such products. Here's a news flash for them, I don't want their DRM, I won't buy it, I won't have it. I can already watch tv from my computer, send my music to the stereo, or copy from the tv without having to worry about DRM. This simply isn't a concern to me that they wish to free the DRM format because I will stay outside that if at all possible. I refuse to be locked up into that box that the major media wishes you to be at.

If it takes cracking and removing those protectionistic schemes to continue to enjoy public broadcasts or my record collection or reel to reel collection that was made long before DRM, so be it. However I bought the stuff long ago, I am not selling to anyone else, I continue to enjoy it just as much as I did when I first purchased it.

Nice rant TrueAudio. For myself, I have gotten fed up with Microsucks and their philosphy. I have started learning linux and will be going that way. They can keep all the security holes, constant patches, upgrades, protectistic schemes, and expensive OS's.

Simply, I have had enough.

wet1,

if you think for a second that linux somehow makes you safe online, your sadly mistaken. Linux has just as many security issues as Windows OSes. Rule #1 for linux, don't use the administrator account if you don't need too. Your not using one right wet? I mean, your switching to linux for security.. So, obviously you wouldn't want to do things which are inherently insecure. PS, good luck getting driver support for your video capture hardware. (That is afterall, how your copying the tv.. lol)

Gee, if they get it somehow figured out, wouldn't it be funny if someone sued them in court claiming the DRM was unconstitutional?? I mean, after all, DRM doesn't have an expiration date, does it? Will the Digital copies that aren't allowed to be copy become DRM free when the copyright term expires?? Not likely. Just think, then these companies will have spent MILLIONS on something that will be completely useless.

DRM is a billion-dollar business, so there's a big rush on to become the sole owner of the "standard".

Between the people that make it, the people who buy it and have to deal with it, the people that spend their lives trying to crack it, burn and redistribute, and the morons dedicated to trying to stop it all, it seems like half the world is wasting its life fighting over the fastest way to strip all incentive for young musicians to create.

This whole issue is going to inevitably end up with a fairly significant (the more the better) amount of consumer backlash I believe. Especially from the IT industry in general, as well as anyone that is aware of what is happening. The proposed, desired effectiveness of Hollywood, M$ft and Intel as to what they are pushing for I doubt will have anywhere near their desired outcome, especially in the long run.

Vast amounts of non-DRM'd hardware will remain available for a long time, and for those that are really concerned, you can simply "stock up" on hardware that doesn't infringe on your personal property rights and use.

The MPAA and RIAA have, say in the last 5 years embarked upon the same *perceived* problem that the software industry had already blundered upon all the way back to when the Commodore 64 was the computer to have. Way back then in the 1980's, game developers made it so that their software on 5 1/4" floppies could not be simply copied with a quick command line entry, (unlike personal saved data which could be copied with next to zero end user knowledge) it all started way back there.

Software companies have tirelessly tried implementing DRM on software and games for over 15 years; protections via serial#, expiration "time bombs", supposedly complex keys with checksums to ensure "genuine software", safedisc, Laserlock, SecuROM, etc. The vast majority of these copy control measures embarassingly defeated, some quickly, some over a longer period, but nonetheless defeated.

So, I would then say that the MPAA, RIAA, et.al. are about 15 years behind where the software industry started trying to lock up their content (to no avail to anyone who knows anything about computers). In this respect, I think that they are travelling down an extremely rocky road with delusions of worldwide IP domination.

The hackers, (hackers aren't bad btw, they're greatly responsible for much of the IP security we have) and technologists will fight to the death against them. AMD tried to put locks on the clock frequencies of their processors--right on the chip. People with the knowhow disabled this hardware limitation and went on happily overclocking their processors to THEIR liking, because it was their property, and they wanted to be able to exercise their choice to do so.

Where there are truly great products that are infected with DRM, or phone-home spyware, etc. There will also then be the demand for an open source equivalent that meets the needs of the general public without DRM. A good example someone brought up once was Adobe Photoshop--why is it so frequently obtained without paying for it?

1) Because noone is going to pay $700.00 for a full fleged program like that for their photo needs, and the cheaper, watered down versions don't cut it.

2) Because people can, Adobe can't DRM their program enough to stop crackers from breaking it and distributing it for free (because its not possible).

3) If Adobe Photoshop had 100% effective, "bulletproof" DRM, and was immune to so-called "piracy", then the demand would arise for an open source alternative and Adobe would genuinely lose money then because their product would get minimal exposure, while the open source version enjoys massive distribution--perfect example, Mozilla Firefox, vs. the inexcuseable, closed source, piece of shit known as Internet Explorer.

The statistical download figures of Firefox as a web browser proves, and shows irrefuteably that Bill Gates and Co. have (and are) going about it the wrong way. The demand for a more secure browser created the incentive for hard working people to meet that public demand, ---and get this, for FREE.

3) The most important, significant fact about DRM is this--EVEN IF SOMETHING CAN BE DRM'D 100% UNBREAKABLE, it WILL CREATE UNSTOPPABLE DEMAND FOR A DRM FREE VERSION OF THAT PRODUCT (even hardware) SOMEWHERE ON PLANET EARTH AND IT WILL GET NOTICED QUICKLY AND YOU WILL KEEP LOSING SALES NOT BECAUSE OF "PIRACY" BUT BECAUSE SOMEONE CREATED SOMETHING THAT RESTRICTS **IN NO WAY** WHAT THE CUSTOMER WILL CHOOSE, so MPAA, RIAA, BSA -YOU STILL LOSE.

Dan Glickman, Cary Sherman, and everyone who works at Macrovision, quit your fucking job today, and go get an honorable job at your local McDonald's restaraunt or Target store. Because the job that you have, should not even EXIST, your employment is illegitimate, and you need to start working hard for piss poor wages, instead of getting hundreds of thousands per year for subverting our American college students, and pissing and moaning about Russia and Brazil because they won't adopt to your international globalist fascism, thats right, go get a real fucking job Glickman and co. I also don't think that anyone appreciates a portion of their tax dollars funding the FBI to go after file-sharers when we have a huge immigration problem in the U.S., at least go back to fighting the war on drugs please, and continue fighting a failed legacy, instead of starting a new, failed legacy.

at U TrueAudio! (So true!)

The only incentive I ever needed to create was the joy of creating.

I wonder how many other artists are like
that ?

???????????144 million ???????? true audio you bring a tear to my eye !!! where' s awher ????? 10/4 flbgbt