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COVER SONGS in Digital Distribution:
by Derek Sivers/CD Baby
It's been almost two years since we launched our Digital Distribution
program, to get your music sold on Apple iTunes, Rhapsody, Napster,
AOL, BuyMusic, MusicMatch, MSN, Yahoo, etc. (More info at
http://cdbaby.net/dd )
Once the sales reports started coming in, I thought it was funny that
I didn't recognize the top-selling artists in digital sales. They
definitely weren't the top-selling CDs. Some had hardly sold a
single CD, yet they were earning $10,000 in digital downloads.
Here's the top-selling albums list:
http://cdbaby.org/stories/05/05/14/6650893.html
I was a little stumped why it was so different from CD sales, until I
asked my database a different question : "Show me the top-selling
SONGS (not albums)" - and got this:
http://cdbaby.org/stories/05/05/14/8975448.html
Aha! It's cover songs! The artists who have a cover song on their
album are selling the best, all-around. Of course! Most of these
programs have a SONG-BASED SEARCH, so people go to iTunes or Rhapsody
or Napster and search for their favorite SONG - and in the search
results, they probably see their favorite artist on top, but then
they see a few below it that they've never seen before! They click
into the song, like this new version, and then click into the
artist's full album, to see what else this artist has to offer.
EXAMPLE:
Someone using iTunes remembers the song "Wonderwall" by Oasis from
1996. They go to search for it. Oasis comes up as the 1st result,
but right below that is a version of the song from an artist named
Melissa Rebronja. Who's Melissa Rebronja? They click and listen. Pretty cool! They click her name to find out more about her, and
they start to browse around her whole album, like what they hear, and
buy the whole album. Now they're a fan of her music. All because
she did her own version of a popular song. (To hear for yourself,
go to
http://cdbaby.com/cd/melissar )
So now, I'm advising musicians to do a creative cover song on their
next album. Find something that hasn't been done TOO much. (Example: CD Baby has 762 versions of "Amazing Grace". Really!) Find
something that you can add your unique twist to. Then make sure to
include it on a full-length album, so that people who discover you by
that song can get turned on to your own music, and buy the whole
collection.
(Also, make sure to get your permissions and pay your license at
Harry Fox, first! Bookmark this:
http://www.songfile.com/limited_license_search.html and this:
http://cdbaby.net/dd/?f=8 )
Personally, I think cover songs are best when they sound nothing like
the original - it's more creative that way. My old music teacher said
people are imperfect mirrors. By even trying to imitate, they show
their true shape. You can help define who you are as an artist, by
how you re-create a well-known song.