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Have you ever stepped into Blockbuster and wondered why there are only 20 copies of The Motorcycle Diaries and 200 copies of Catwoman?
One would think the government had a hand in the lack of Che Guevara's pilgimage. You can relax, this is not the case ^_^'.
And how about that video game section? There is 10 copies of Bioware's latest sensation "Jade Empire" while there is 20 copies of The Guy Game, a crappy trivia game disguised as pornography?
It turns out that the rental chains of the world, and the Entertainment Industry are clashing once again!
Movie Industry.
For a while now, the movie makers of the world enjoy revenue from three different sources: ticket sales, DVD sales, and the licences for rental copies.
However, lately the movie industry is not satisfied. They feel that rental stores are shafting them. When a rental store is finished with a rental copy of a movie, they will sell it for half price.
Consumers have adjusted to this, waiting patiently for the hype around a movie they like to calm down so that BB or another chain will dump the movie, half price. Movie companies do not want people having the rationale "I love that movie SO much, I'm going to buy it used half price!"
Recently, movie companies would provide less and less of their copies for rental purposes, to make sure that "half price DVD" never exists. Vivendi Universal is infamous for this especially.
Blockbuster has agreed to destroy half of the DVDs they no longer need instead of sell them used, and in exchange, movie companies provide a lot more of their copies.
So why are there 200 copies of Catwoman, when the whole world knows that movie sucks? It is because the makers of Catwoman have offered them to Blockbuster at a low price. They desire promotion through rentals, which is the original pupose of rentals to begin with. Also, the movie companies realize that if their movie sucks, the rental stores will be the only one to pay for it.
So its a matter of Money vs Promotion. If a movie company knows they have a hit and want to force consumers to purchase it, they will hold out on rentals. If a movie did poorly in the box office, expect to see a lot of it at your video stores. They desire promotion.
There are plenty of exceptions. On May 3, Phantom of the Opera will be released, and rental chains will recieve plenty of it to go around. Even though it was obscure in the theatres, the makers desire promotion, giving a lot of that title. A welcome decision by movie lovers and rental chains.
Stay tuned and I'll tell you about the Video Game industry...