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MP3 Sales Heading for Stratosphere
MP3 Sales Heading for Stratosphere By Jason Lopez
NewsFactor Network
March 16, 2005 12:57PM
MP3 technology originally was devised as a format for digital audio broadcasting in order to achieve high quality sound with a lightweight data stream. There are emerging formats that might rise in stature solely based on sound quality, but MP3 appears to be the long-term favorite of consumers and manufacturers.
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A D V E R T I S E M E N T
Sales of MP3 players are sizzling and should continue on a steep upward track for the foreseeable future, says research firm iSuppli, which projects unit sales to hit 132 million by 2009 from the 36.8 million players sold in 2004.
Although Apple Latest News about Apple, the clear market leader, has released less expensive flash memory-based players recently, iSuppli expects Hard Disk Drive players to stoke shipment growth in the coming years.
Sales of HDD-based players comprised 27 percent of the market last year. By 2009, the devices will account for 43 percent of the totalMP3 Latest News about MP3 market.
Unless Sony Latest News about Sony or other electronics manufacturers are able to disrupt Apple’s sales party with compelling new machines, the iPod remains the product to beat.
Vision of Future
MP3 has caught on, so much so that a future replacement technology has not been identified yet, according to iSuppli. “MP3 is going to be around for awhile -- at least 10 years,” said iSuppli analyst Shyam Nagrani. It will overtake the CD format, too, he believes. “The numbers are going up so rapidly, it’s going to happen. I’m not sure when -- but it will happen,” he told NewsFactor.
In the 1990s, some technology futurists had envisioned record stores that did not stock any physical product but made customized CDs for shoppers. Apple’s successful iTunes strategy, along with the iPod, helped to trounce that idea with a model of buying and downloading music online and loading it onto portable devices.
MP3 technology originally was devised as a format for digital audio broadcasting in order to achieve high quality sound with a lightweight data stream. There are emerging formats that might rise in stature solely based on sound quality, but MP3 appears to be the long-term favorite of consumers and manufacturers.
Getting It Right
Information about unit sales is hard to come by. Apple appears to be one of the few companies that releases sales figures. “I would say Apple is number one, followed by Creative Labs and then Rio,” Nagrani noted.
Sony is hoping to return to a leadership position manufacturing music players after its unsuccessful attempt to launch its own proprietary format, devices and online store. Apple followed the same scenario but got it right.
Some analysts applaud Sony’s recent hiring of a Westerner to helm the company, but doubt there is anything Sony can do to wrest the “cool” label away from Apple.