Does any of this really matter?
No matter what the courts say, the fact is
that anything that can be done digitally can
be undone. Hence, all efforts on the part of
the RIAA, the MPAA, and any organizations
will all prove fruitless because the
Pandora's box (the Internet) has been open
far too long and there's no eradicating the
technology that exists that allows people to
download. (If there is ANY tech person out
there that is reading this that can state
that there will someday be a technology to
prevent downloading, by all means please
tell me. But every tech person I've
interviewed for the last five years has told
me that no matter what will be created to
stop these practices, they will be undone by
other tech people who know how to get around
such efforts)
Even if it were possible to shutdown every
website around the world that offered film
and music content, that would onlty create a
host of Intranets and User groups that would
continue to download anyway.
Whether it's Grokster, or any of the dozens
(hundreds?) of other file-sharing websites
out there that have music and film content
on them, the issue should now be for the
film and music industries to create new
online revenue models ASAP because whether
they like it or not the Internet is not
going away, and neither is
file-sharing/downloading. It's going to
continue...and instead of wasting precious
time on lawsuits and trying to find a "magic
bullet" to solve the problem, the film and
music industries need to realize they will
have to co-exist in this new world.
If the industry thinks that though
unthinkable...then I suggest they look at
iTunes and the revenue and sales Mr. Jobs
and company expect to gross this year.
Online digital music sales are way up.
According to the IFPI (International
Federation of the Phonographic Industry),
the number of legitimate online music sites
rose to 230 last year, compared to 50 the
year before. The catalog of music available
online also doubled, to 1 million songs. The
international trade organization also says
that individuals in the U.S. and Europe
legally downloaded over 200 million tracks
last year, up from approximately 20 million
in 2003. That amounts to online sales of
about $330 million, or about six times
2003's take. (
http://www.ifpi.org/site-content/library/digital-music-report-2005.pdf)
It's time for the music (and film) industry
to realize they can reap the same rewards if
they stop wasting time. Who knows...maybe
Steve Jobs already has iFilms in the works.
Steve Meyer
President - Smart Marketing
Publisher - DISC&DAT - A New Media Newsletter
Las Vegas, NV 89141
E-mail: stephennmeyer@earthlink.net