I thought this article was interesting.
Tuning in to the latest thing
Not quite radio, podcasting follows
blogging's lead
Tribune Newspapers
November 18, 2004
First came pirate radio, then Internet
radio. But in the past month, a new way of
circumventing the big, bad broadcast
corporations has emerged: podcasts.
Tune in to these blog-based homemade radio
shows and you'll hear regular people,
unschooled in radio, talking about anything
and everything the way real people
talk--clumsily, with curses, dead air and
all.
If you've never heard of a podcast, don't
worry. Neither has Google. Search for
"podcast" it yields results but also asks,
"Did you mean: broadcast?"
Well, sort of. Podcasts are broadcasts in
only the loosest sense. Listeners can't hear
them live because they are prerecorded sound
files; they don't stream in real time like
Internet radio.
They are radio-style audio files posted
inside blogs as MP3s that can be downloaded
to an iPod or other portable player.
An audio extension of written blogs,
podcasts are almost exclusively talk at
present. They are also almost entirely
hosted by tech-savvy "early adopters" who
are working out the kinks. But that is
changing rapidly.
A month ago, the only podcast was "Trade
Secrets," co-hosted by former MTV VJ Adam
Curry and software developer Dave Winer.
Curry is the brain behind iPodder (software
that automatically locates podcasts); Winer
is the developer of the file format that
allows podcasts to be found.
"When MTV just started, it was really
exciting because here was this new thing. We
didn't know the format," Curry said. "Of
course, it was mostly, `I'm totally into
this! These guys rock!' But it was pretty
honest in the beginning, and I think because
podcasts are controlled by no one and
everyone can do whatever they want, it's
just refreshing."
In just over a month since "Trade Secrets"
was born, the number of podcasts has jumped
to at least six dozen.
"We could never do this show on radio,
because who's going to want to give an hour
to board gaming?" said Scott Alden, co-host
of "GeekSpeak," a podcast that's been
downloaded at least 5,200 times since its
debut three weeks ago.
Podcasts don't follow a traditional
broadcast radio model. They follow blogs. In
the blogging world, success isn't measured
in market share and ad dollars. It's
measured in the personal satisfaction of
creative expression and the organic growth
of a relatively small audience via word of
mouth.
"IPods and the whole phenomena are a way to
route around the failure of commercial
radio," said longtime blogger and Linux
Journal senior editor Doc Searls. "If an
industry can't keep up with its customers or
users, then there are enough enterprising
people out there to make up the difference
by essentially solving their own problems."
Podcast pioneers . Podcasting represents the
next wave of peer-to-peer
"broadcasting"--one so new that only a
handful of people are doing it. For now. A
sampling of what's out there:
"Trade Secrets": This daily talk show is an
informal discussion of topical and personal
news sprinkled with tech talk;
secrets.scripting.com.
"Blogosphere Radio": A weekly talk show
about what's being blogged about;
www.blogosphereradio.com.
"Esc From the World!": A daily tech-support
show; www.matthewbischoff.com/mt.
"GeekSpeak": A weekly talk show for, from
and about board-game fanatics;
www.boardgamegeek.com.
"Northwest Noise": Independently produced
music, info on the weather and personal news
and views;
www.timgermer.com/archives/northwest
noise/index.html.
http://www.chicagotribune.com/technology/reviews/chi-041118podcast,1,7784076.story?coll=chi-homepagebiz-utl