![]()
In late May, Nashville-based Gibson filed suit in the Middle District of Tennessee against Japanese guitar maker Tokai, claiming its "Love Rock" model is a Les Paul look-alike. Gibson also claims that other models in Tokai's line steal designs of its copyrighted guitars, court records show.
Gibson contends it learned that Tokai had a deal with an American distributor and a handful of dealers. It also has tried to stop Tokai's sales of knockoffs in Japan, Canada and Europe since 2000.
The Gibson suit also names as defendants New Jersey-based Godlyke Distributing Inc., The Guitar Cellar of Lexington, Ky., and Musictoyz.com of Maine.
And Gibson it is still waging a long-running legal battle with Paul Reed Smith, a highly regarded guitar manufacturer based in Stevensville, Md.
Tokai, Godlyke or the Guitar Cellar could not be reached for comment. Ted Rausch of Musictoyz declined to answer questions about the suit.
Gibson's rivals acknowledge that the solid-body Les Paul electric guitar unveiled in 1952 was transcendent. It is "the flagship of flagships," said one.
Some of the world's most influential rock n' rollers wield it, and millions have been sold to those who crave its singular, curvaceous allure. For decades other manufacturers have offered instruments that have veered close to being outright copies.
The Les Paul was not manufactured by Gibson during most of the 1960s, and the company did not apply for trademark registration until 1987. By then, other manufacturers were using the shape that defined the Les Paul look.
In 2000, Paul Reed Smith introduced the Singlecut, a model it says it created to satisfy dealers who loved the Les Paul but did not like Gibson. U.S. District Court Judge William J. Haynes granted summary judgment to Gibson earlier this year.
Paul Reed Smith has indicated it might appeal, but the case is headed for a scheduled July trial to determine damages.
Haynes' decision is reverberating through the guitar world, one that simultaneously acknowledges the legendary status of the Les Paul and instrument makers' centuries-old practice of borrowing elements of the most successful designs, trademarked or not.
Looks matter when it comes to guitars.
"You need cosmetics to it, and so it is an issue that has disproportionate significance for the guitar business," said Brian Majeski, editor of Music Trades magazine. "A guitar is a very visible, and if you take a look at a lot of other instruments - I mean every violin you buy to today is in effect a copy of a Stradivarius."
Gibson charges in its Paul Reed Smith and Tokai lawsuits that the defendants manufacture instruments that unlawfully mimic the distinctive features and "trade dress" of guitars such as the Les Paul.
In its countersuit, Paul Reed Smith argues that its Singlecut is distinct from the Les Paul, pointing out features such as a different cutaway, colors, and vertical rather than horizontal logo. It also noted that during most of the 1960s, Gibson did not make a Les Paul, giving other manufacturers the opportunity to adopt its design.
The dispute centers on the legal question of whether a customer is confused by the alleged knockoff. Haynes noted that at first glance, several experienced buyers initially mistook the Singlecut for the Les Paul.
"Given the striking similarity of the PRS Singlecut to Gibson's Les Paul and the instant market recognition of Gibson's Les Paul, the Court, concludes that initial confusion would occur in the marketplace between parties' products as to the 'Singlecut' guitar's source. This factor favors Gibson," Haynes wrote.
PRS knew it was imitating Les Paul, Haynes found as he issued a summary judgment in Gibson's favor.
Some contend that Gibson's designs have already passed near the realm of public domain, the way drivers are used to having the gearshift on the right and the light switch on the left.
"The guys at Gibson sit there, and they realize that their trademark is the most important thing that they have," said Majeski. "It's more important than a factory in Nashville. That's it. That's what makes them special. That gives them a reason to exist. And so they're very determined to protect it. I think that this is not an attitude that was shared by previous regimes."
source
http://www.phillyburbs.com/pb-dyn/news/104-06072004-312522.html